PRESS RELEASE -
Brian Geary Toyota have been recognised by Toyota Motor Europe for outstanding customer experience
Brian Geary Car Sales Limited, a Toyota dealership located in Limerick, has been awarded the prestigious 2025 Ichiban Award from Toyota Motor Europe (TME), acknowledging its unwavering commitment to delivering an exceptional customer experience. Brian Geary Car Sales now joins a distinguished group of Toyota retailers shaping the future of customer experience across the continent.
The Ichiban (Japanese for “Number One”) Award is a mark of distinction, honouring just 46 Toyota retailers across Europe from a pool of over 2,500, for their outstanding performance in customer satisfaction, operational excellence, and dedication to the brand’s core values. This year’s award ceremony was held in Bologna, Italy, in the heart of Motor Valley – a fitting location to celebrate excellence in the automotive industry.
Speaking at the announcement, Steve Tormey, CEO of Toyota Ireland, praised the Limerick-based dealership for its achievement:
“Brian Geary and his team exemplify the spirit of the Toyota brand – consistently delivering above and beyond to ensure every customer interaction is positive. Their focus on building trusted relationships, responding to changing customer needs, and their relentless attention to detail is what makes them stand out. We are incredibly proud to see Brian Geary Car Sales recognised among Europe’s best.”
The 2025 Ichiban ceremony drew inspiration from the world of motorsport, reflecting values of precision, teamwork, and performance. The award is not simply a recognition – it represents a promise of excellence, trust, and dedication that Toyota customers have come to expect.
Brian Geary, Dealer Principal of Brian Geary Car Sales, expressed his pride in receiving the award:
“We’re deeply honoured to be recognised by Toyota Motor Europe with the Ichiban Award. This reflects the hard work, professionalism, and care shown by every member of our amazing team. They are, without a doubt, my number one.
At the heart of our company is a culture focused on delivering a personalised, high-quality experience to every customer.
We are blessed to have both loyal and new Toyota customers who value our support – from exploring Toyota’s innovative hybrid and electric vehicle range to experiencing our trusted aftersales care. To have our efforts acknowledged on a European stage is truly meaningful, and we are extremely grateful.”